ALY SHAW

With over 8 years of experience in creative design in both a marketing agency and an in -house team member of a multinational company
My unique combination of education, skills, and work experience has allowed me to develop my strengths in campaign development, graphic designing,event branding, print materials, make animations, video editing, shooting videos and photography, making logos brand guidelines for the brand, make presentations for clients pitch, website designs, creative team management, and creating multimedia design concepts.
Additionally, my expertise in 3D design and retail work, as showcased in my portfolio, can be a valuable asset to the agency.
Throughout my career, I have always been a resourceful and creative problem solver, able to find multiple solutions to even the most complex problems. I am well-versed in Adobe Creative Suite, davinci resolve, cinema 4d, Excel, PowerPoint, Outlook, and multiple software to assist the task alignments and team building, which are essential skills in the creative industry.
What sets me apart from others is my ability to work under pressure and produce high-quality work even with tight deadlines. I have never failed my employer in meeting deadlines and delivering exceptional work.

EXPERIENCE

FREELANCE GRAPHIC DESIGNER (LONDON, UK.)
March 2023-Present
As a specialist graphic designer, I have worked with several UK clients in hospitality, finance, marketing, retail and fashion sector. I have given my expertise in branding, logo creation, website design, brand guideline, and digital creatives.

COUNTRY CREATIVE LEAD

(INFINIX PAKISTAN)
December 2021-March 2023
Here i was responsible for all the design material including ATL/BTL and creative idealization of each product launch which includes the concept ideas for TVC, making the final Key visuals.
• Making all the point of sale materials for market includes poster, banner, and billboards, for digital i am responsible for all the creatives for social media specifically for Instagram and Facebook.
• Managing in house design team, over look all the design deliverables from team. Also i make the final design direction of each project
• Responsible to make weekly reports and present to senior management, in which I describe the weekly work what we have done and planing for upcoming projects.
• Give a big help to HQ team for any new design direction to be made, or brand guideline.

HEAD OF DESIGN

(OBROTU DIGITAL)
December 2018-December 2021
• Obrotu is a 360 Digital Marketing agency in a heart of the city,
• Here i was head of design department, i had almost 10 people working under me including designers and animators.
• I was responsible for all the creatives for each of company’s clients.
• We had one many mainstream national level brands, includes Fashion , FMCG, Health Care, Hospitals, University, Beauty products and Food industry.
• Also was responsible to build and motivate design team and taught them new trends, and grow some new skills with in the team.

CREATIVE LEAD DESIGNER

(OPPO PAKISTAN)
April 2016-May 2018
As a creative lead designer, i was responsible to make all the design materials for the brand.
I was there to make all the point of sale materials such as posters, standee, banners and billboards,
I was also a part for our creative execution team where i was responsible for creative idealization for outdoor still and video shoot.

CREATIVE DESIGNER

(360 DEGREE CREATIVE SOLUTIONS)
September 2015-April 2016
At a beginning of my professional career, i was at 360 creative solutions a 360 agency who has some major national-level clients here my task was to make creatives for clients which including digital and for print as well.